SEO Services

SEO Services

Search Engine Optimisation

Google continues to account for the vast majority of all search engine traffic in Australia and across the world. Indeed Google accounts for well over 90% of all search engine traffic so it automatically becomes the most important point of focus for your businesses organic search results improvements.

Full Service Solution

To get the most out of any SEO campaign you must engage a team that are multi skilled across several areas of website development and not just "SEO". It is not just content creation, meta tags and link building as some may have you believe - far from it.

In fact the technical elements can have a very substantial effect on the overall results. Things like the structure of your website, including the code, the speed at which your page loads, the security of the site, the presentation of the site.

Here are just a few of the areas of competence that your SEO team need to have;

  • Research (eg Keyword, competitor)
  • Analysis
  • Reporting
  • Strategy
  • Conversion Rate Optimisation (OCR)
  • Insights
  • Heat Mapping
  • Coding
  • Design
  • A/B Testing
  • On Page SEO
  • Technical SEO (eg speed, structure)
  • Local SEO
  • Mobile SEO

Why a Digital Marketing Plan is Crucial for Successful SEO

Great results start with great planning which is why we produce a great custom digital marketing plan before commencing any SEO.

Creating a digital marketing plan before embarking on SEO is crucial for several reasons:

  1. Clear Objectives: A digital marketing plan helps define your objectives and goals. By understanding what you want to achieve through your SEO efforts, such as increasing website traffic, improving search engine rankings, or generating leads, you can align your SEO strategy accordingly. It provides a roadmap for your SEO activities and ensures that you are working towards specific targets.
  2. Target Audience Identification: A digital marketing plan allows you to identify and understand your target audience. By conducting market research and developing buyer personas, you can gain insights into your customers' demographics, preferences, and behavior patterns. This knowledge helps optimize your SEO strategy to effectively reach and engage your target audience.
  3. Competitive Analysis: A digital marketing plan involves analyzing your competitors' online presence and SEO strategies. Understanding their strengths, weaknesses, and the keywords they target can provide valuable insights for optimizing your own SEO efforts. By identifying gaps or opportunities in the market, you can tailor your SEO approach to stand out from the competition.
  4. Keyword Research: Effective SEO relies on identifying relevant keywords and incorporating them into your website content. A digital marketing plan enables thorough keyword research, allowing you to identify the most valuable and relevant keywords for your business. By targeting the right keywords, you can improve your website's visibility in search engine results and attract organic traffic.
  5. Content Strategy: SEO and content marketing go hand in hand. A digital marketing plan helps you develop a content strategy that aligns with your SEO goals. It ensures that you create high-quality, valuable, and optimized content that resonates with your target audience. By integrating SEO best practices into your content strategy, you can enhance your website's search engine visibility and drive organic traffic.
  6. Resource Allocation: Planning your digital marketing efforts, including SEO, helps allocate resources effectively. It enables you to determine the budget, personnel, and tools required to implement your SEO strategy successfully. With a well-defined plan, you can allocate resources efficiently and ensure that you have the necessary support for executing your SEO initiatives.
  7. Measurement and Evaluation: A digital marketing plan includes metrics and key performance indicators (KPIs) to measure the success of your SEO efforts. It helps you set benchmarks, track progress, and evaluate the impact of your SEO activities. By regularly monitoring and analyzing your SEO performance, you can identify areas for improvement, make data-driven decisions, and refine your strategy accordingly.

In summary, a digital marketing plan provides a strategic framework for your SEO initiatives. It helps set clear objectives, identify target audiences, analyze competitors, conduct keyword research, develop a content strategy, allocate resources effectively, and measure performance. By creating a comprehensive plan, you can maximize the effectiveness of your SEO efforts and achieve your digital marketing goals.

Getting the best SEO Results



We utilise a range of industry leading tools. These tools ensure we always have the most accurate data to hand. This data enables us to deliver the very best results and track results over time. These include popular tools like Google Analytics, Lighthouse and SEMrush, which we have certification for, plus our own purpose-built SEO system exclusive to spIT. Areas such as keyword research, competitor evaluation, market position, speed testing etc are all part of insights.


Strategic Onsite SEO

Enhance onsite textual content this can include updating and improving product descriptions, general information pages, creating new content pages based on opportunities identified in the insights and strategy stages. Update meta page descriptions, page titles and associated componentry. Potentially launch a Blog and more.



Armed with the data collected from the Insights stage we develop a custom strategy to gain the most optimised targetted traffic in the most cost effective, scalable, and sustainable manner. This will typically include areas such as technical SEO componentry (speed, structure, security etc), content building, consideration of A/B Testing, Mobile and Local SEO.


Ongoing Content Strategy

Frequently updating a website's existing content and adding fresh new high-quality content can have a dramatic positive effect on traffic. Of course, it is important to keep it relevant but a blog can give more flexibility to post supporting high quality topical blog posts that can really drive traffic and position your website as an authority site. In addition, maintaining a consistent activity timetable for an ongoing social media posts can really build an audience.


Technical SEO

Increasingly Technical SEO has been shown to be critical for organic ranking success. Here we address key elements such as security, site speed, robots.txt, sitemaps, http response codes and the nitty gritty of the websites architecture and how the site loads across various devices for optimum crawlability and indexability.


Local Business Optimisation

Setup and optimisation of your Google My Business listing and Google Maps together optimisation for location specific search string rankings.


Keyword Inclusion

This involves the analysis of keywords, the opportunities and building content around the keywords that best fit your operations.


Links Building / Toxic Link Removal

Good links are good, but bad links can be really harmful. Just blindly building backlinks is going to be counter productive so it is really important to be done carefully, and ideally organically by producing great content that websites want to link to naturally. It is also important to appropriately deal with links from sites you do not want and are harming your rankings.


Spit brought us out of the 20th Century into the 22nd Century in one hit. We cannot speak highly enough of Mike, Claire and their team. We were advised from within “the industry” that it is “impossible” to break free from the ‘industry’ website providers – WRONG! Mike said, “we can do it better” and they did it!. We could not be happier with the results and our ongoing relationship with Spit.

Main Beach Property Sales

personAnnette SinclairplaceMain Beach, QLD

I am so very excited to be working with spIT! From day one the teams flexible and fast 'can do attitude' saved me time and money. I had a vision for MaternityBag and you delivered it with a touch of sparkle - I was blown away! Thank you very much Claire and Mike for making my dream a reality and for your support and professional advice along the journey.

Maternity Bag

personChauntel McIntyreplaceGold Coast, QLD

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