We utilise a range of industry leading tools. These tools ensure we always have the most accurate data to hand. This data enables us to deliver the very best results and track results over time. These include popular tools like Google Analytics, Lighthouse and SEMrush, which we have certification for, plus our own purpose-built SEO system exclusive to spIT. Areas such as keyword research, competitor evaluation, market position, speed testing etc are all part of insights.
Strategic Onsite SEO
Enhance onsite textual content this can include updating and improving product descriptions, general information pages, creating new content pages based on opportunities identified in the insights and strategy stages. Update meta page descriptions, page titles and associated componentry. Potentially launch a Blog and more.
Armed with the data collected from the Insights stage we develop a custom strategy to gain the most optimised targetted traffic in the most cost effective, scalable, and sustainable manner. This will typically include areas such as technical SEO componentry (speed, structure, security etc), content building, consideration of A/B Testing, Mobile and Local SEO.
Ongoing Content Strategy
Frequently updating a website's existing content and adding fresh new high-quality content can have a dramatic positive effect on traffic. Of course, it is important to keep it relevant but a blog can give more flexibility to post supporting high quality topical blog posts that can really drive traffic and position your website as an authority site. In addition, maintaining a consistent activity timetable for an ongoing social media posts can really build an audience.
Increasingly Technical SEO has been shown to be critical for organic ranking success. Here we address key elements such as security, site speed, robots.txt, sitemaps, http response codes and the nitty gritty of the websites architecture and how the site loads across various devices for optimum crawlability and indexability.
Local Business Optimisation
Setup and optimisation of your Google My Business listing and Google Maps together optimisation for location specific search string rankings.
This involves the analysis of keywords, the opportunities and building content around the keywords that best fit your operations.
Links Building / Toxic Link Removal
Good links are good, but bad links can be really harmful. Just blindly building backlinks is going to be counter productive so it is really important to be done carefully, and ideally organically by producing great content that websites want to link to naturally. It is also important to appropriately deal with links from sites you do not want and are harming your rankings.