Search Engine Optimisation (SEO)

Great results start with great planning which is why we produce a great custom digital marketing plan before commencing any SEO.

Creating a digital marketing plan before embarking on SEO is crucial for several reasons:

1. Clear Objectives: A digital marketing plan helps define your objectives and goals. By understanding what you want to achieve through your SEO efforts, such as increasing website traffic, improving search engine rankings, or generating leads, you can align your SEO strategy accordingly. It provides a roadmap for your SEO activities and ensures that you are working towards specific targets.
2. Target Audience Identification: A digital marketing plan allows you to identify and understand your target audience. By conducting market research and developing buyer personas, you can gain insights into your customers' demographics, preferences, and behavior patterns. This knowledge helps optimize your SEO strategy to effectively reach and engage your target audience.
3. Competitive Analysis: A digital marketing plan involves analyzing your competitors' online presence and SEO strategies. Understanding their strengths, weaknesses, and the keywords they target can provide valuable insights for optimizing your own SEO efforts. By identifying gaps or opportunities in the market, you can tailor your SEO approach to stand out from the competition.
4. Keyword Research: Effective SEO relies on identifying relevant keywords and incorporating them into your website content. A digital marketing plan enables thorough keyword research, allowing you to identify the most valuable and relevant keywords for your business. By targeting the right keywords, you can improve your website's visibility in search engine results and attract organic traffic.
5. Content Strategy: SEO and content marketing go hand in hand. A digital marketing plan helps you develop a content strategy that aligns with your SEO goals. It ensures that you create high-quality, valuable, and optimized content that resonates with your target audience. By integrating SEO best practices into your content strategy, you can enhance your website's search engine visibility and drive organic traffic.
6. Resource Allocation: Planning your digital marketing efforts, including SEO, helps allocate resources effectively. It enables you to determine the budget, personnel, and tools required to implement your SEO strategy successfully. With a well-defined plan, you can allocate resources efficiently and ensure that you have the necessary support for executing your SEO initiatives.
7. Measurement and Evaluation: A digital marketing plan includes metrics and key performance indicators (KPIs) to measure the success of your SEO efforts. It helps you set benchmarks, track progress, and evaluate the impact of your SEO activities. By regularly monitoring and analyzing your SEO performance, you can identify areas for improvement, make data-driven decisions, and refine your strategy accordingly.

In summary, a digital marketing plan provides a strategic framework for your SEO initiatives. It helps set clear objectives, identify target audiences, analyze competitors, conduct keyword research, develop a content strategy, allocate resources effectively, and measure performance. By creating a comprehensive plan, you can maximize the effectiveness of your SEO efforts and achieve your digital marketing goals.

E-Marketing Solutions

Bring more visitors to your website

spIT are one of the few companies that can truly call themselves specialists in website promotion and SEO. We are an organisation that offers search engine positioning services without charging excessive fees. Our knowledge is second to none, having an in-house Internet Marketing expert with many years of experience in this area together with three University Degrees including Marketing and Electronic Commerce, two of them at Masters Level and over a decade of experience in this specialist area.

Our search engine optimisation service is for a maintenance period of 12 months. We initially optimise your website using current 'white hat' methods, then register your site to the major global search engines, spending particular care and attention to the various submission guidelines that these search engines have. Over the 12 months, alterations will be made to various attributes of your websites that will boost the traffic over time. We check your rankings regularly and adjust the site to keep the traffic coming.

If your website has already been developed and you are happy with the overall design, content and structure, we are often able to enhance this for search engine optimsation. However, on occasions it might be that the website would need a significant amount of re-engineering for optimum results. We would let you know if this was the case and you would be provided with the available options; which in the extreme case may be an entire website redesign.

The positioning of your website within various search engine results pages is determined by numerous, and often very complex, 'Algorithms' often specific to an individual search engine. Many search engines and web designers still rely on the basics such as 'Meta-Tags'. However the majority of the high profile search engines use far more, heavily guarded, criteria for website positioning.

There are billions of websites on the Internet nowadays, with the area of search engine positioning becoming increasingly competitive. Simply entering Meta tags such as ‘keywords', ‘titles' and ‘descriptions' into each web page is not enough anymore. Whilst meta tags are a good place to start, Search Engines are far more sophisticated than they used to be and this is why the area of Search Engine Optimisation is such a specialist area.

Whilst ‘Search Engine Positioning' or 'Search Engine Optimisation' is a specialist area of Internet Marketing that can be expensive spIT does have cost effective solutions. For the average website, professional Search optimisation (SEO) can be achieved at a reasonable cost by our experienced Internet Marketer. The costs incurred for Search Engine Optimisation can be recouped many times over during the websites lifespan.

Our website promotion packages are for a period of 12 months. This includes professional website optimisation, search engine submission and advice about future online promotions and tactics that are available.

Blog System

Ten benefits of having a blog:

1. Boosts SEO: Regularly updated content with relevant keywords improves search engine rankings, driving more organic traffic.
2. Establishes authority: Provides valuable, expert information that builds credibility in your industry or niche.
3. Engages your audience: Keeps visitors coming back for fresh content, encouraging longer site visits and interaction.
4. Generates leads: Offers a platform to share calls-to-action (CTAs) that can convert visitors into leads or customers.
5. Supports social media strategy: Blog posts can be shared on social media to attract traffic from those platforms.
6. Improves internal linking: Helps create a solid internal link structure that boosts SEO and user experience.
7. Builds relationships: Encourages audience interaction through comments and discussions, fostering community.
8. Showcases products/services: Allows you to highlight specific offerings in a more in-depth and informative way.
9. Drives long-term results: Evergreen blog content can continue to attract traffic and engagement long after it’s published.
10. Enhances brand personality: Gives your business a voice, making it more relatable and human to your audience.

Our Blog system can be easily customised to match the look and feel of your existing website. The Blog offers full RSS support (so people can subscribe to it and keep up to date via any RSS reader). It is great to "push" content out to subscribers via both the RSS feed which can also update Facebook and other forms of Social Media if you wish.

The blog system is Mobile Responsive, meaning it automatically adapts and changes to look great on all devices such as phones, tablets, desktops, laptops and TV's to give the user the best possible experience regardless of the users device.

Blog Examples

Visit an example blog built by spIT Priala Legal Blog

For more examples please contact us

Newsletter System

Revolutionising Communication

In today's fast-paced digital landscape, effective communication is paramount. Whether you're a small business, a nonprofit organization, or an individual looking to engage with your audience, newsletters remain a powerful tool to stay connected. That's why we're thrilled to introduce our comprehensive Newsletter System, designed to streamline your communication efforts and elevate your brand's presence.

Benefits

• Enhanced Engagement: Keep your audience informed and engaged with regular updates, promotions, and curated content delivered straight to their inbox.
• Brand Awareness: Build and strengthen your brand's identity by consistently delivering valuable content directly to your subscribers.
• Increased Reach: Reach a wider audience and attract new subscribers by sharing your newsletters across various platforms and social media channels.
• Measurable Results: Track the performance of your newsletters with detailed analytics, allowing you to refine your strategy and optimize future campaigns.
• Cost-Effective: Say goodbye to costly print materials and postage fees - our Newsletter System offers an affordable solution for effective communication.

Features:

• User-Friendly Interface: Our intuitive interface makes it easy to create, design, and send professional-looking newsletters in minutes, no coding or design skills required.
• Customizable Templates: Choose from a variety of professionally designed templates or create your own to match your brand's unique style and voice.
• Personalization: Tailor your newsletters to individual subscribers with dynamic content and personalisation, enhancing engagement and loyalty.
• Automation: Save time and effort with automated scheduling, allowing you to set up newsletters in advance and maintain a consistent communication schedule.
• Segmentation: Target specific audience segments with relevant content, ensuring that each subscriber receives content tailored to their interests and preferences.

Newsletter Creator Tool:

One of the standout features of our Newsletter System is our powerful Newsletter Creator Tool. With this tool, you can unleash your creativity and craft compelling newsletters that captivate your audience. Here's what sets our Newsletter Creator Tool apart:

• Easy Edit Functionality: Easily add text, images, videos, and interactive elements to your newsletters with our intuitive editor.
• Real-Time Preview: Preview your newsletters in real-time to see exactly how they will appear to your subscribers before sending them out.
• Analytics: Gain insights into subscriber behavior and engagement with analytics such as clicks, views, interactions, subscriber and unsubscriber reporting and easily initiate a follow up email to highly engaged recipients.

With our Newsletter System and innovative Newsletter Creator Tool, you'll have everything you need to create, deliver, and track engaging newsletters that drive results and foster meaningful connections with your audience. Say hello to effective communication with our Newsletter System.

Content Creation:

• Textual Content Creation: Need help with generating content? Give us a topic and guidelines and we produce from $35 - $45
• Full Content Creation and Send: Give us a topic and guidelines and we produce the content, layout and send: $75 - $130

Social Media Integration

Attract a broader market of visitors to your website

With the rise in popularity of Facebook, Twitter, blogging and other forms of social media spIT offers various levels of integration options for social networking and media sites into your business's website.

Integration with social media sites will assist your website to build followers in your selected range of social media, create on-site engagement, develop a sense of community on the website, raise interest in particular promotions or products and attract a broader market of visitors.

The integration of these sites will allow visitors to view your businesses website as well as keep informed via your social media services. Feeds from social media websites can be displayed on various pages on your website and even cross over between each other.

The system can also allow visitors to share photos, videos and text from your businesses website on to their social media site quickly and easily, raising additional exposure for your products or services. spIT can also integrate your YouTube content so that visitors can easily view promotional material directly on your website.

Being at the forefront of technology means that spIT can assist you to showcase your Twitter, Facebook, YouTube and other social mediums within your website, even implement a full 'social media' solution which would make updating them all from one central location possible.

Social Media integrations are commonly used to promote special events, new product launches and so much more.

spIT have developed a wide range of custom Facebook Apps to help your business raise its social media profile including several Apps to showcase your testimonials, sign up for newsletters, shopping cart plug ins and much more. Please Contact us if you would like more information about developing a custom App.

Facebook Timeline Banner & Profile Image creation

spIT provide a Facebook Theming service with graphics created to the exacting sizes required to fit perfecty into your Facebook page making your page really stand out whilst matching your branding. If you do not have a Facebook presence, we can setup a new Facebook account for you, create a professional looking Facebook page and integrate this popular social media into your website complete with the ability for visitors to share and like directly from your website. spIT offers the complete package!

Below are a few examples of Timeline and Profile image combinations we have created. For just $195 you can have a professionally created Facebook presence.

Custom Facebook Apps

spIT has a number or ready to go Facebook apps for its many systems, including Shop Specials, Newsletter Sign-up, Competition Entry, Booking pages and many more; plus we can custom build an app for you. Below are a few examples of the additional tabs that we can integrate for you.

Turning Facebook Followers into customers is an artform in itself, having some additional interaction features such as Newsletter Signups, a competition or even a boking page can really help. Below are just a few examples of this.

Twitter Theming

There is no doubt that Twitter is constantly gaining popularity as social medium / communication tool across the globe. Custom theming of Twitter is an important part of building and mainting your brand identity and to promote your good s and services. spIT can provide you will all of the necessary images to simply upload to your Twitter account; or we can even setup your Twitter account and and the Twitter theming for you.