Achieve SEO success with our expert Digital Marketing and Web Development Team. Boost rankings with ongoing measurable results and drive targeted traffic to increase conversions.
At spIT, we are passionate about helping businesses shine online through expert website promotion and search engine optimisation (SEO). With years of hands-on experience and a dedicated team led by our Digital Marketing expert, who has over a decade in the field and multiple degrees, including two master’s in Marketing and Electronic Commerce, we are well-equipped to elevate your online presence.
Our comprehensive SEO management service adheres to industry best practices, ensuring your website aligns perfectly with search engine guidelines. We focus on optimising critical elements of your site to attract targeted traffic and continually monitor your rankings, making necessary adjustments to keep high-value visitors flowing to your business.
Understanding that website positioning relies on complex algorithms unique to each search engine, we go way beyond basic SEO practices to provide the professional expertise needed in today's competitive online landscape.
Investing in Digital Marketing such as SEO is a powerful decision. The long-term benefits of effective campaigns far outweigh the initial investment, offering returns that can enhance your website’s performance for years to come.
Our Digital Marketing packages include professional search engine optimisation together with expert guidance on future online marketing strategies. Partner with spIT to unlock your website's full potential, drive sustainable growth and achieve your business goals!
Successful Digital Marketing campaigns start with a plan. This strategic framework sets clear objectives, identifies target audiences, analyses competitors and ensures effective deployment and measurement of key performance indicators. This detailed approach develops a cohesive strategy across mediums, allocates resources efficiently and facilitates ongoing performance tracking.
In summary, strategic planning achieves digital marketing goals more efficiently, contributes to long-term growth, provides measurable results and an optimised return on investment.
Creating a digital marketing plan before embarking on any Digital Marketing campaign is crucial for the following reasons:
A digital marketing plan helps define your objectives and goals. By understanding what you want to achieve through your SEO efforts, such as increasing website traffic, improving search engine rankings, or generating leads, you can align your SEO strategy accordingly. It provides a roadmap for your SEO activities and ensures that you are working towards specific targets.
A digital marketing plan allows you to identify and understand your target audience. By conducting market research and developing buyer personas, you can gain insights into your customers' demographics, preferences, and behavior patterns. This knowledge helps optimize your SEO strategy to effectively reach and engage your target audience.
A digital marketing plan involves analyzing your competitors' online presence and SEO strategies. Understanding their strengths, weaknesses, and the keywords they target can provide valuable insights for optimizing your own SEO efforts. By identifying gaps or opportunities in the market, you can tailor your SEO approach to stand out from the competition.
Effective SEO relies on identifying relevant keywords and incorporating them into your website content. A digital marketing plan enables thorough keyword research, allowing you to identify the most valuable and relevant keywords for your business. By targeting the right keywords, you can improve your website's visibility in search engine results and attract organic traffic.
SEO and content marketing go hand in hand. A digital marketing plan helps you develop a content strategy that aligns with your SEO goals. It ensures that you create high-quality, valuable, and optimized content that resonates with your target audience. By integrating SEO best practices into your content strategy, you can enhance your website's search engine visibility and drive organic traffic.
Planning your digital marketing efforts, including SEO, helps allocate resources effectively. It enables you to determine the budget, personnel, and tools required to implement your SEO strategy successfully. With a well-defined plan, you can allocate resources efficiently and ensure that you have the necessary support for executing your SEO initiatives.
A digital marketing plan includes metrics and key performance indicators (KPIs) to measure the success of your SEO efforts. It helps you set benchmarks, track progress, and evaluate the impact of your SEO activities. By regularly monitoring and analyzing your SEO performance, you can identify areas for improvement, make data-driven decisions, and refine your strategy accordingly.
In today's digital landscape, a well-optimised website is key to standing out from the competition. Our SEO services are designed to drive quality traffic to your site, enhance your brand’s visibility and support your business goals by connecting you with the optimum audience. By combining proven strategies with tailored approaches, we ensure that every aspect of your online presence works together to elevate your ranking, make your brand more discoverable and resonate with your audience to generate a higher percentage of conversions.
Make your website work harder with Search Engine Optimisation solutions deployed by a specialist development team that create growth through higher rankings, resulting in more leads, more conversions and an increase in revenue.
Google continues to account for the vast majority of all search engine traffic in Australia and across the world. Indeed Google accounts for well over 90% of all search engine traffic so it automatically becomes the most important point of focus for your businesses organic search results improvements.
To get the most out of any SEO campaign you must engage a team that are multi skilled across several areas of website development and not just "SEO". It is not just content creation, meta tags and link building as some may have you believe - far from it.
In fact the technical elements can have a very substantial effect on the overall results. Things like the structure of your website, including the code, the speed at which your page loads, the security of the site and the presentation of the site.
Here are just a few of the areas of competence that your SEO team need to have;
The truth is SEO requires a team that are skilled across several areas of website development. We have the breadth of service required for true SEO success.
We utilise a range of industry leading tools to ensure we always have the most accurate data to hand. This data enables us to deliver the very best results and track results over time. These include popular tools like Google Analytics, Lighthouse and SEMrush, which we have certification for, plus our own purpose-built SEO system exclusive to spIT. Areas such as keyword research, competitor evaluation, market position, speed testing etc are all part of insights.
With data gathered from the Insights stage, we create a tailored digital marketing strategy designed to drive optimised, targeted traffic in a cost-effective, scalable, and sustainable way. Our approach typically covers key areas, including technical SEO components (such as speed, site structure, and security), content development, A/B testing considerations, as well as Mobile and Local SEO but each project is unique which is why insights and strategy are so closely linked.
This process involves a comprehensive analysis of relevant keywords to identify the most valuable opportunities that align with your business objectives. By understanding the language your target audience uses, we can develop targeted, high-quality content that resonates with them. This not only engages your audience effectively but also enhances your website’s visibility and ranking in search results to drive more organic traffic.
Strengthen your onsite content by updating and refining product descriptions, general information pages, and adding new pages based on opportunities identified in the Insights and Strategy stages. This stage includes enhancing meta descriptions, page titles and related elements to improve relevance and ranking. This may include launching a blog or other content initiatives to further boost engagement and SEO performance.
Technical SEO is essential for securing high organic rankings. We address critical elements like site security, load speed, robots.txt files, sitemaps, HTTP response codes together with website architecture and accessibility. By optimising your site’s performance across all devices, we maximise crawlability and indexability, giving your site the best possible foundation to achieve higher rankings in search results.
Our local SEO services optimise your Google My Business listing and Google Maps, making your business more visible in local search results. We target location-specific keywords to help you rank higher when potential customers search for services in your area. By keeping your business profile accurate and optimised, you’ll not only improve visibility in Google search but also stand out on Google Maps, driving more traffic and local customers to your business.
Regularly updating existing content and adding fresh, high-quality material can significantly boost traffic and engagement. Keeping content relevant is essential, and a blog offers the flexibility to publish supporting, topical posts that drive traffic and establish your website as an authority. Additionally, maintaining a consistent schedule for social media posts helps to build a loyal audience, further extending your reach and impact.
Quality backlinks can boost your rankings, but poor-quality links can be damaging. Building backlinks without a strategy can be counterproductive, so it's essential to approach this carefully and focus on organic growth. Creating valuable content that others naturally want to link to is key. It's crucial to monitor for unwanted links from low-quality sites that may harm your rankings and ensure your link profile remains healthy for a positive SEO outcome.
A blog makes the perfect place to showcase exciting news, expert insights and industry know-how and are one of the best ways to increase your websites success by demonstrating your expertise in your product or service offering. You can post regular tips and information to your customers and share your expertise with potential new customers
Optionally blog articles can be toggled to allow visitors to post comments (which are screened for suitability before publishing) thus gaining valuable user-generated content in the form of visitor feedback. You can also write about something that your company is doing or promoting such as great achievements about a team member or post about upcoming or past events.
Blogging about business activities and projects can really help you reach new potential clients. It will give them a rare look at what makes your business unique or attractive to deal with. Blogs help your business become relatable to your customers and clients giving your business the all important personality.
A blog is a great way to promote giveaways, online competitions, latest news, opinions, technical knowledge, industrial experience and so much more. All of this helps bring links into your website and traffic follows.
Let's take a look at some of the many reasons for having a blog:
Regularly updated content with relevant keywords improves search engine rankings, driving more organic traffic.
Provides valuable, expert information that builds credibility in your industry or niche.
Keeps visitors coming back for fresh content, encouraging longer site visits and interaction.
Offers a platform to share calls-to-action (CTAs) that can convert visitors into leads or customers.
Blog posts can be shared on social media to attract traffic from those platforms.
Helps create a solid internal link structure that boosts SEO and user experience
Encourages audience interaction through comments and discussions, fostering community.
Allows you to highlight specific offerings in a more in-depth and informative way.
Evergreen blog content can continue to attract traffic and engagement long after it’s published.
Gives your business a voice, making it more relatable and human to your audience.
Customised to seamlessly match the look and feel of your existing website, the blog system includes full RSS support, allowing users to subscribe and stay updated via any RSS reader. This feature also enables you to 'push' content to subscribers and, if desired, automatically update your social media platforms like Facebook, maximising your content’s reach.
With a fully mobile-responsive design, the blog adapts beautifully across all devices such as phones, tablets, desktops, laptops and TV's to ensure optimal viewing experience no matter how readers access your content.
Ensures your blog looks polished and functions smoothly on any device, whether accessed on a smartphone, tablet, or desktop. This flexibility makes it easy for readers to engage with your content anytime, anywhere.
Designed to match perfectly with your website’s style, ensuring a cohesive look and feel across all pages. Your blog becomes a natural extension of your brand, creating a unified experience for your audience.
Easily add and edit new categories and posts with a few clicks. Archive or delete old posts to keep your content fresh and relevant, giving you complete control over your blog's organisation and presentation.
Customise the appearance of each blog post with an intuitive What You See Is What You Get (WYSIWYG) editor. Easily format text, add images, and personalise styling to create visually engaging content without any coding skills.
Track your blog’s performance effortlessly with auto-calculated word counts, view counts, and comment totals. An estimated reading time is also displayed for each post, giving readers a quick preview of their engagement level before diving in.
Automatically showcase your most popular posts and highlight the latest updates, keeping readers engaged with fresh content and top-performing articles. This feature boosts visibility for trending topics and ensures new posts get immediate attention.
Keep readers engaged with intuitive next and previous post navigation, as well as grouped related posts. This smooth browsing experience encourages deeper exploration, allowing readers to discover more relevant content effortlessly.
Empower your visitors to easily locate specific topics or posts with a robust search feature, enhancing the accessibility of your content and creating a more user-friendly experience that encourages deeper exploration.
Effortlessly embed YouTube and Vimeo videos and add photos or photo galleries to your blog posts with just a simple link or upload. This intuitive process allows you to enrich your content visually to make your posts more engaging for your audience.
Keep your audience engaged and informed with an automated RSS feed that updates instantly with every new post. Deliver your blog’s full content directly to subscribers, boosting regular traffic and building lasting reader loyalty
Enable or disable commenting on your blog with the flexibility to control engagement on each post. Our powerful, built-in spam protection filters out unwanted content, ensuring a safe and constructive space for reader interactions.
Achieve full search engine optimisation while gaining valuable insights into reader engagement and visibility. This powerful combination helps you refine your content strategy, ensuring you connect with a wider audience and maximise your blog’s potential.
In today's fast-paced digital landscape, effective communication is paramount. Whether you're a small business, a nonprofit organization, or an individual looking to engage with your audience, newsletters remain a powerful tool to stay connected. That's why we're thrilled to introduce our comprehensive Newsletter System, designed to streamline your communication efforts and elevate your brand's presence.
Our Newsletter Creator communicates directly with your website content, making it quick and easy to send professional EDMs using our purpose built system.
The Key Benefits of a Newsletter System include:
One of the standout features of our Newsletter System is its seamless integration with your website, making it a powerful and efficient tool for engaging with your audience. Our fully integrated Newsletter Creator allows you to effortlessly design, send, and track newsletters directly from your website without the need for external platforms or complicated processes.
With the Newsletter System's integration, you can create, deliver and manage newsletters all in one place, keeping your marketing strategy streamlined. No need to juggle between platforms. Our system provides everything you need to boost engagement, drive traffic and foster lasting connections with your audience directly from your website.
Seamless Website Integration: Our system connects perfectly with your website, enabling you to easily pull content, images, and updates from your site into your newsletters. This saves time and ensures consistency across your communication channels.
Easy Editing: With our intuitive editor, you can add text, images, videos, and interactive elements to your newsletters in just a few clicks. Whether you’re updating your subscribers on new products, blog posts, or special offers, our system ensures a smooth experience from your website to your readers' inbox.
Real-Time Preview: Preview your newsletters as you build them, with real-time updates that show exactly how they’ll appear to subscribers. This ensures that your content looks professional and aligns with your website’s branding before you hit send.
Advanced Analytics: Track subscriber engagement, including clicks, views, and interactions, all fully integrated with your website's performance metrics. You’ll know which pages are driving traffic, and with easy-to-use subscriber and unsubscriber reporting, you can quickly follow up with your most engaged readers.
Our intuitive interface makes it easy to create, design, and send professional-looking newsletters in minutes, no coding or design skills required.
Choose from a variety of professionally designed templates or create your own to match your brand's unique style and voice.
Tailor your newsletters to individual subscribers with dynamic content and personalisation, enhancing engagement and loyalty.
Save time and effort with automated scheduling, allowing you to set up newsletters in advance and maintain a consistent communication schedule.
Target specific audience segments with relevant content, ensuring that each subscriber receives content tailored to their interests and preferences.
Our Social Media Integration services are designed to help businesses establish a cohesive and professional online presence. We specialise in setting up, integrating and customising social media accounts to align with your brand and website.
What We Offer:
We create and configure your social media profiles, ensuring each account reflects your unique brand identity. This includes selecting appropriate imagery, colour schemes, and layouts that align with your website and overall brand aesthetic.
To enhance engagement and streamline user experience, we integrate your social media profiles directly into your website. This allows visitors to interact with your brand across platforms seamlessly, helping to grow your online community and increase visibility.
For clients with a full digital marketing strategy developed by us, we provide tailored social media timelines, posting schedules, and content suggestions. These are designed to help guide your social media activities, ensuring consistent and impactful communication with your audience.
Why Choose spIT Web Design?
Our approach to social media focuses on establishing a strong foundation that connects your online presence across platforms. While we do not typically manage content posting, our integration services ensure that your social channels are set up, themed and ready for effective, consistent use.
spIT Web Design offers a Facebook customisation service, creating graphics perfectly sized to make your Facebook page stand out while seamlessly reflecting your branding. If you’re new to Facebook, we can set up a professional page for you, building a polished online presence that integrates with your website. Visitors can share and like your content directly from your website, helping you reach a wider audience on this essential social platform.
Take a look at a couple of the Timeline and Profile image combinations crafted to deliver a cohesive and striking Facebook presence.
Get Outdoors Facebook Timeline Banner & Profile Image
There is no doubt that Twitter is constantly gaining popularity as social medium / communication tool across the globe. Custom theming of Twitter is an important part of building and mainting your brand identity and to promote your good s and services. spIT can provide you will all of the necessary images to simply upload to your Twitter account; or we can even setup your Twitter account and and the Twitter theming for you.
Australian Pet Shop Customised Twitter Theming
Australian Explorer Customised Twitter Theming
Bring your ideas to life!
1800 22 55 88